Coca Cola Blak : Coffee and Cola

December 12, 2005 by Josh · 1 Comment
Filed under: Caffiene 

Coca Cola Blak

Coca-Cola Bl?k is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.

“Coca-Cola Bl?k is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break,” said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

Link to Press Release

Interesting. Worth a try, I would say it’s success banks on its price point. Price it similar to a regular 20 oz. and it will survive put it out with a price similar to energy drinks and it will fail.



Comments

One Response to “Coca Cola Blak : Coffee and Cola”
  1. Mike Panic says:

    So this is like Pepsi Kona, only for 2006 right…

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