How to contact any CEO: a guide
So you’ve bought product X and it has stopped working right. Your calls to customer service have been met with mediocre results when you could even get your point across. You’ve even tried using the IVR cheat sheet to get through to a human. Have no fear I am about to explain how to make Joe CEO your personal CEO using the same type of system they use to obfuscate customer service.
Step 1: go to Google, find out where your problem company’s headquarters is located. Sometimes you can find this on the corporate part of the company website as well.
Good search terms include
Company X headquarters
Company X corporate offices
etc vary the wording til you find it. The information is available! You just need to look for it.
Step 2: find the phone number for that location. Use switchboard.com, Google, superpages, or yp.yahoo.com.
The number you want is for the main receptionist or main number for the office.
Step 3: Use Google or the company site to determine the president’s name or the name of the executive you are looking for.
Step 4: Call the number after the main offices have closed. Generally one of the first choices available is the option of using the directory.
Start by dialing the CEO’s last name generally and in my experiences you will get taken to the CEO’s voicemail box or one monitored by his assistant which is generally good enough if you make your case.
Making your case: General strategy
Successful strategies for me include
Praising the company’s past service or products.
Focusing on one problem and failure while maintaining a positive tone and pleasant demeanor.
Always being professional and concise.
If you follow these steps you should at least reach the CEO and if they are worth their salt they’ll get your issue taken care of.
It worked for me when I had an issue with a rebate from NEC (story link)
I was also able to reach the voicemail for the CEO of Time Warner Cable but did not need his assistance.
My guess is that after this becomes used it may become less useful as CEOs may remove themselves from the directory. However if they do that they are failing in my opinion as a CEO.
Best of luck becoming educated consumers.