Comments on: What’s Wrong With Retailers: E-book edition http://www.imjosh.com/2007/04/10/whats-wrong-with-retailers-e-book-edition/ Blogger, Teacher and Database Administrator writing about technology and more. Wed, 08 Sep 2010 01:04:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Why Ebook Pricing and Ebooks are Screwed | Josh Smith Online http://www.imjosh.com/2007/04/10/whats-wrong-with-retailers-e-book-edition/comment-page-1/#comment-26403 Why Ebook Pricing and Ebooks are Screwed | Josh Smith Online Tue, 24 Apr 2007 02:01:07 +0000 http://www.imjosh.com/?p=606#comment-26403 [...] See Also: What’s Wrong With Retailers: Ebook Edition [...] [...] See Also: What’s Wrong With Retailers: Ebook Edition [...]

]]> By: Dan Henage http://www.imjosh.com/2007/04/10/whats-wrong-with-retailers-e-book-edition/comment-page-1/#comment-25687 Dan Henage Wed, 11 Apr 2007 19:07:43 +0000 http://www.imjosh.com/?p=606#comment-25687 The publishers likely see every decision in terms of dollars. (Rightfully so, IMHO.) If you convince them of two of your points, that would probably move the industry. They like cold hard facts. 1. "Many people only read ebooks" How many? And how much would those people spend? 2. "The few people who may pirate your material is so negligible in the overall scheme..." How many would pirate? What would the cost be? If you can quantify answers to those two points, and the numbers are to the satisfaction of publishers, it will be a happy day for all of us. Unfortunately I don't think they'll get super excited about the answer to the first question. But hopefully iTunes will help them see a model to answer the second question. Dan The publishers likely see every decision in terms of dollars. (Rightfully so, IMHO.) If you convince them of two of your points, that would probably move the industry. They like cold hard facts.

1. “Many people only read ebooks”

How many? And how much would those people spend?

2. “The few people who may pirate your material is so negligible in the overall scheme…”

How many would pirate? What would the cost be?

If you can quantify answers to those two points, and the numbers are to the satisfaction of publishers, it will be a happy day for all of us. Unfortunately I don’t think they’ll get super excited about the answer to the first question. But hopefully iTunes will help them see a model to answer the second question.

Dan

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