How To Respond To Blogger Criticism
According to Marshall Kirkpatrick you Fix it!
I had an opportunity to comment today on the question of how a company ought to respond to bloggers who have damaged their reputation. Below are my thoughts. I’d love to read yours, too.
The best thing that companies can do in response to bloggers who have done their reputation harm is to take the bloggers’ complaints as seriously as is appropriate. Readers will determine the validity of blogger criticism for themselves, but if the criticism is valid then there’s no hiding from it any more.
Josh Smith is a blogger, database manager and adjunct professor of business and technology. 
