How Not to Suck at PR in 2010

January 19, 2010 by Josh · Leave a Comment
Filed under: How To, Writing 


It’s now officially 2010, and while many PR firms and companies are doing a great job; there are far too many companies that don’t. These firms don’t qualify for a post on the Bad Pitch Blog; but for one, or all, of the following reasons they suck at PR.

So please, I implore you, don’t suck at PR. With so many talented individuals in the arena and simple steps not to such, there’s really no reason to suck at PR.

Here are 3 ways not to suck at PR and to get bloggers to pay attention to what you are pitching.

1. Get Em-bed with the bloggers: No not in bed with them Embed, as in embeddable video. We aren’t print and big part of that is that we can deliver timely media rich content to our readers. Most often this is in the form of videos which are easily embedded in posts.

Many companies have great demo videos that I would love to share with my readers, but I can’t because you don’t offer an option to embed it. Why is immaterial, with YouTube available there is no logical reason not to let me share your video on my site. Don’t kid yourself that the video is worth visiting your site to watch — if it’s that good embedding it will drive even more customers. A second alternative is to let me download and embed it on my own, but again, no sense in doing this when you can create a corporate YouTube account or handle it yourself.

2. Image Not Found: Again, nothing is more frustrating to me personally than locked down or flash only product pages and images. If you are pitching a product I need to be able to easily share that image with my readers. This may be a screenshot or picture of your product; whatever it is make it easy for me to share.

3.Press Pages aren’t just for looks: Have a press page, even if that means a single page with one with a product shot, one embeddable product demo and an email address for more details. If you can’t do this, how do you expect to answer questions and more importantly for you complaints that press may be covering. On a side note, right or wrong, I judge the companies I cover and those I shop at based on whether they have a press page.

Bonus Round - Focused Concise Pitches: Press releases are great, they represent a carefully crafted product pitch; what’s better is a pitch that has a concise focused pitch to my readers.

Follow these 4 steps and soon, you too, won’t suck at PR.

image via on Flickr

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